“Herald-Tribune reporter Maggie Clark used the community aspect of Facebook as the secret ingredient to her enterprise story on Medicaid. She sought out sources on Facebook and set up a Facebook group for her story and invited the public to share their stories. In doing so, the Herald-Tribune received help from the community and a deeper involvement in an important story.”

“The Pocono Record uses Facebook as much more than a place to drive traffic to the website. It smartly uses Facebook to engage its readers through callouts and reader photos of the day. The editors are picking great stories to share and are writing great captions as well.”

“The Crestview News Bulletin’s Facebook page would put a lot of large metro newspapers’ efforts to shame. The page is full of interesting stories with sharply written captions, and it’s clear that the staff has a strong strategy for success.”